Archive for 'Vertical Markets' Category

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

Increasing Donor Retention

Last updated: Friday, January 23, 2015

Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up a publication, read an e-news or go to a conference without being confronted by the ugly fact: Donor retention is at a crisis level. Perhaps [...]

Cross-media marketing solutions for higher education student recruitment

Last updated: Friday, January 9, 2015

Higher education is a high value opportunity for many service providers and within this blog I have reviewed several examples of integrated marketing solutions for fundraising. This month I will take a look at a student recruitment example. Anthem Education is a family of schools and colleges that provides education and training in the healthcare, [...]

Growth Opportunities in the Higher Education Vertical

Last updated: Thursday, December 18, 2014

Marketers at universities and colleges need integrated marketing solutions in several areas including alumni relations, fundraising, student recruitment, and event marketing. A recent PODi and MindFireInc webinar explored the potential of these solutions to drive response in fundraising. David Olson, Senior VP of The One to One Group, shared detailed information on a recent Giving [...]

Improve Your Sales Results in Higher Education

Last updated: Thursday, November 20, 2014

PODi members can get access and increase close rates in the high potential market of higher education by learning from industry expert Kim Gross. As Director of Sales and Marketing for Pacesetter Enterprises, Kim has sold and developed programs for many universities like Rosemont College, Saint Francis University and University of New Hampshire. Brent Rudin, [...]

The Importance of Keeping Your Donors Informed

Last updated: Thursday, October 23, 2014

Keeping donors informed about how their money is used is one of the most important methods used to ensure that future gifts and donations are made[i].  Yet, even though this is one of the most efficient methods in soliciting gifts and donations, many nonprofit organizations and educational institutions fail to keep their donors informed about [...]

Bridging the Gap Between Commodity Sales and Solution Sales

Last updated: Thursday, October 9, 2014

There has been much discussion on how to bridge the gap between selling commodity items, such as print, to selling solutions such as online collateral management programs or 12-month long cross-channel marketing campaigns.  Once you have the initial needs analysis meeting and sit down to put your solutions presentation together, you realize that there might [...]

Conducting a Needs Analysis

Last updated: Thursday, September 25, 2014

Effective selling requires an understanding of your customer’s marketing requirements and what benefits, both tangible and intangible, a new solution will achieve. The foundation for a great Needs Analysis is a great set of questions. Here’s the rule: Ask questions that make the buyer think and respond in terms of his/her own interests, and simultaneously [...]

If you need to digitally print a LOT of books, you should check this out

Last updated: Wednesday, August 27, 2014

I recently did a product briefing on Canon’s Oce PRISMAproduction Professional Book Module and it is a pretty impressive automated digital book production workflow solution. The catch is that you probably need to be digitally printing many hundreds or thousands of books per week to justify the investment. However, you should read on if you [...]

Follow this Easy Framework to Craft Effective Sales Stories

Last updated: Thursday, July 24, 2014

In yesterday’s webinar, “Selling Fundraising Solutions to the Higher Education Market,” Rab Govil, President of PODi, introduced his Storytelling checklist. While you may think of storytelling as something you do with young children at bedtime, it is actually very relevant to the sales process. People emotionally connect with stories and find them more memorable. An [...]