Archive for 'Vertical Markets' Category

Tis the Season for Print

Last updated: Thursday, December 1, 2016

The holiday season is a great time for print. I know that for our family it’s the peak demand for purchasing printed products. We give photobooks and calendars full of family photos as gifts.  And we send out Christmas cards featuring photo of our family. We really like to receive Christmas cards with photos and [...]

New Presses for Direct to Shape Markets

Last updated: Thursday, November 3, 2016

Over the last few months (drupa, Graph Expo, SGIA) there have been a number of new presses that are designed to print on shapes or objects that are not flat and are not paper or films rather are cylindrical, concave, convex and irregular objects. These presses are called Direct to Shape (DTS) or Direct to [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

Innovative Training Opportunities for Service Providers

Last updated: Thursday, May 21, 2015

At the PODi AppForum last week, Rab Govil, President of PODi, announced a line-up of in-depth courses designed to help print and marketing service providers grow their business. “This new interactive training program was born out of a sense of frustration that people come and learn all this great content at AppForum, but they aren’t [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]