Archive for 'Social Media Marketing' Category

Xerox Launches New Digital Publishing Tool to Help Printers Earn More Revenue

Last updated: Wednesday, October 9, 2013

Can you print on paper?  Well of course the answer is yes; it’s been done since Gutenberg.  Interesting though is the fact that getting a document to print correctly with high quality still takes effort and skill, which is why the printing business exists. That’s all well and good except that today a very high [...]

Slick tool to help design, collaborate and sell marketing solutions

Last updated: Monday, June 17, 2013

Have you ever tried to pitch a direct marketing campaign concept to someone who just doesn’t get it? Have you ever struggled to engage a CMO, who only seems to understand PowerPoint slides, to conceptualize, contribute and sign off on a personalized campaign? If so, then you ought to take a look at XMPie Circle [...]

Case Study: API-Marketing Successfully Rebrands Business

Last updated: Wednesday, April 17, 2013

Making the decision to rebrand a business, including changing the company name, is never easy. Add on top of that retiring a cherished mascot and you run the risk of confusing existing customers. API-Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. As Auburn [...]

Seen at AppForum – Personalized Video that Wows

Last updated: Monday, February 11, 2013

AppForum is a great place to find innovative and exciting business ideas. One mind-blowing example came in my interview with Larry Zusman of XMPie about their dynamic video offering, uDirect® Video and how marketing service providers can leverage it to raise the bar – and the results – for multi-channel marketing campaigns.

When we say ‘Become a Solutions Provider’, this is what we mean

Last updated: Monday, July 23, 2012

Selling print is a commodity business. In search of higher margins, the mantra is to become a Solutions Provider, aka Marketing Services Provider. Unfortunately the terminology seems to take on many meanings and the message gets diluted. I’ve visited dozens of printing companies over the last few years and most say they want to become [...]

Why Marketing with Social Media is like Playing a Theremin

Last updated: Tuesday, May 3, 2011

All my fellow Dr. Who geeks are familiar with the otherworldly sounds of the theremin, the very first electronic instrument. But have you ever seen it played? The artist never touches it – they simply stand next to it, making a series of almost imperceptible motions, as if they were coaxing the music out of [...]