Archive for 'Social Media Marketing' Category

Manageable and Effective Marketing – Pacesetter Did It and You Can Too

Last updated: Thursday, October 19, 2017

Remember that saying, “the cobbler’s children go unshod”? I would be lying if I said that our company, Pacesetter Enterprises, never suffered from something similar. We often get so busy working on our clients’ needs that we lose focus on our own marketing efforts. Many times, we would go weeks, even months, without sending out [...]

One Printer’s Method to Successfully Grow Business with Marketing Portals

Last updated: Thursday, September 8, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company The other day I had an interview with Walter Payne, who is the CEO of ImageMark Business Services, Inc. What a fascinating conversation! As you can imagine, I’ve spoken to dozens of people from print and marketing services providers who’ve installed web portals and, usually, they’re [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

If you get a direct mail piece in Leeds, UK, does it mean you are old?

Last updated: Wednesday, February 26, 2014

Resource, a British company located in Leeds, has created a very successful campaign designed to acquire new customers for the city’s fitness centers.  The campaign was a fully integrated campaign across multiple media and included direct mail, email, purls, outdoor adverts and on-site banners, social media and local radio. One of the interesting aspects of [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]

Social media drives new revenue for PIP Triad

Last updated: Friday, November 1, 2013

PIP Triad, a print service provider in North Carolina was interested in expanding its marketing reach and expanding its service offerings to include marketing services.  They did both by hiring Jessica Byerly. Jessica is the marketing director for PIP Triad and is a social media wiz.  She handles social media marketing for her company and [...]