Archive for 'PODi Institute' Category

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]