Archive for 'Path to Growth' Category

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

The Value of Consistency in Growing Sales

Last updated: Wednesday, June 26, 2013

How would you feel if you saw a fast food restaurant with a pair of blue arches out front? Or the latest smartphone with a silver pear stamped on the back? A box of athletic shoes with “Go For It” emblazoned on the box? At the very least you’d be confused, and probably a little [...]

Path to Growth: Create Your Destination Postcard

Last updated: Wednesday, April 24, 2013

When your business is on the path to change and growth, you probably have a picture of where you’re headed. However, it’s almost certain that your vision won’t have the same clarity for the rest of your team. This is why you need to create the Destination Postcard. Now, when most of us think of [...]

Here’s What Happens When You Don’t Test New Ideas

Last updated: Tuesday, April 9, 2013

While listening to a story on the recent ousting of J.C. Penney CEO Ron Johnson, a particular fact shared by NPR’s Wendy Kaufman about Johnson’s tenure at the retailer completely shocked me.

Path to Growth: Conquer Fear Paralysis

Last updated: Thursday, April 4, 2013

Throwing your heart and soul into an endeavor is a largely positive experience. You’ve found something you’re completely committed to and you’re willing to go the distance to make it succeed. However, one thing often haunts those who dare to chase their dreams: FEAR. When you so thoroughly invest yourself in a project, you obsess [...]