Archive for 'Path to Growth' Category

Barksdale Bets It All on Changing Their Production Processes

Last updated: Wednesday, March 9, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to wholesale rip out existing equipment and processes and suspend business for 3 months to fundamentally change how they do business? [...]

When is Web-to-Print not Printing via the Web?

Last updated: Thursday, February 11, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as 3-years ago, printers could win deals by pitching savings on waste by print-on-demand and just-in-time printing through online fulfillment. Today both of [...]

Workflow Trends I Saw in 2015

Last updated: Wednesday, December 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company As I look back over research and interviews I did this past year, I see some areas of workflow automation changing and others struggling to catch on. Here’s what I saw regarding MIS solutions, the cloud, workflow automation, and other solutions:

How will you leverage digital printing technology for your business?

Last updated: Wednesday, December 16, 2015

For companies that are interested in taking advantage of the opportunities enabled by digital printing I routinely see companies adopting one of three business models: Print on Demand Marketing Services Re-engineering or streamlining print processes for enterprises

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

Why the Future of Digital IS Print – in Five Minutes

Last updated: Friday, May 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company AppForum 2015 was awesome. The workshops, the vertical industry tracks, the workflow automation sessions, the best practices, the camaraderie, and the keynotes were all incredible. Let’s talk about one of those keynote presentations. Drew Davis, best-selling author of Brandscaping, gave a keynote address titled [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]

Getting to Sales Ready – For You and Your Customer

Last updated: Thursday, March 26, 2015

In a recent PODi coaching session, Joe Manos, EVP of MindFireInc, shared that a large percentage of PSP’s don’t have an active lead generation program in place and the biggest reason given for this is that they don’t have the time. These same organizations often don’t have an ongoing self-promotion program. “As much as we [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]