Archive for 'Marketing' Category

What if clients could order entire marketing campaigns as easily as business cards?

Last updated: Thursday, November 17, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Imagine anyone, say a store manager or dentist or a franchise owner, being able to tailor and order an entire marketing campaign through a web portal as easily as they order their business cards. Let me be clear, I mean an entire, multi-touch, multi-channel marketing campaign [...]

One Printer’s Method to Successfully Grow Business with Marketing Portals

Last updated: Thursday, September 8, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company The other day I had an interview with Walter Payne, who is the CEO of ImageMark Business Services, Inc. What a fascinating conversation! As you can imagine, I’ve spoken to dozens of people from print and marketing services providers who’ve installed web portals and, usually, they’re [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

When is Web-to-Print not Printing via the Web?

Last updated: Thursday, February 11, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as 3-years ago, printers could win deals by pitching savings on waste by print-on-demand and just-in-time printing through online fulfillment. Today both of [...]

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Are Your Customers Really as Happy as You Think?

Last updated: Thursday, October 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Ask any print or marketing services provider about their customer service and you can be sure they’ll tell you that it’s great … but is it really? Did you know that over 80% of all organizations believe they are delivering superior customer service but [...]

Do you have what it takes to become a Marketing Serices Provider?

Last updated: Thursday, October 8, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Many commercial printers have tried their hands at augmenting their businesses with marketing services with varying degrees of success. So what distinguishes the ones which succeed from the rest and what can companies do, early on, to set them on the path to succeed? [...]

Rolling the Dice Selling to the Casino Industry

Last updated: Thursday, September 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Casinos are a niche industry but they have money and they understand the value of direct marketing so they can be incredibly lucrative for marketing services providers. The problem is that everybody realizes this so you need to have the right skills and industry [...]