Archive for 'Integrated Marketing' Category

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

Cross-media marketing solutions for higher education student recruitment

Last updated: Friday, January 9, 2015

Higher education is a high value opportunity for many service providers and within this blog I have reviewed several examples of integrated marketing solutions for fundraising. This month I will take a look at a student recruitment example. Anthem Education is a family of schools and colleges that provides education and training in the healthcare, [...]

Ricoh acquires PTI

Last updated: Thursday, January 8, 2015

  Ricoh moved from investor to owner of PTI Marketing Technologies.  In August of 2012 Ricoh made an investment in PTI that provided 30% ownership and in December of 2014 Ricoh took the next step and acquired the company.

Growth Opportunities in the Higher Education Vertical

Last updated: Thursday, December 18, 2014

Marketers at universities and colleges need integrated marketing solutions in several areas including alumni relations, fundraising, student recruitment, and event marketing. A recent PODi and MindFireInc webinar explored the potential of these solutions to drive response in fundraising. David Olson, Senior VP of The One to One Group, shared detailed information on a recent Giving [...]

Holiday Greetings That Do More

Last updated: Wednesday, December 3, 2014

Tis the season to get inundated with messages from companies thanking you for your business. Frequently these greetings are rather generic and unengaging. But what if you could turn your company’s standard holiday greeting into a lead generation tool that showcased your capabilities? That’s exactly what The Standard Group did in this month’s featured case [...]

EFI acquires DirectSmile and Expands Workflow Solutions

Last updated: Wednesday, August 27, 2014

It wasn’t a surprise when I saw a recent press release announcing EFI had purchased another software company; that’s a regular event. However this announcement was different in that the acquired company was not an MIS company. This time it was DirectSmile.