Archive for 'Email Marketing' Category

Ghosts of Marketing Campaigns Past

Last updated: Monday, August 13, 2012

Do you ever revisit your marketing programs a year or even two later? Sometimes, in the midst of all the stress, deadlines and craziness, we miss the coolness of what we create. It can be such a pleasure to go back and see it again with fresh eyes. I’m reminded of this now, after a [...]

4 Easy Tips for Getting Referrals

Last updated: Thursday, April 14, 2011

One of the most difficult parts of the sales process is getting appointments with prospects. It is many times easier to get the prospect’s attention if you have a solid referral. So how do you get that referral? Build referrals into the statement of work for every current project. Just add a line that says [...]