Archive for 'Email Marketing' Category

What if clients could order entire marketing campaigns as easily as business cards?

Last updated: Thursday, November 17, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Imagine anyone, say a store manager or dentist or a franchise owner, being able to tailor and order an entire marketing campaign through a web portal as easily as they order their business cards. Let me be clear, I mean an entire, multi-touch, multi-channel marketing campaign [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Learning from Personalized Marketing Fails

Last updated: Wednesday, December 2, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Face it, most generic direct marketing is so irrelevant we rarely even notice that it doesn’t apply to us before trashing it. Personalized direct marketing, however, can make a lasting impression – even when it doesn’t fit. For instance, I recently received this great [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

From Personalized to Personal

Last updated: Thursday, May 1, 2014

Anyone can personalize a mailing by embedding someone’s name on it and maybe slapping on a segmented message, offer or graphic … but making it personal is a whole other trick indeed. At this year’s AppForum I ran a 3-hour preconference intensive workshop on relevant direct marketing. In it, I showed an example of the [...]

I Know Multi-channel Marketing – What is Omni-channel Marketing?

Last updated: Thursday, February 27, 2014

Every so often I talk to someone with so much enthusiasm that I can barely keep up and it makes my job so much fun. Rob Jozefowicz, Vice President Strategic Accounts at Freedom Graphic Systems is just such a person. I was expecting a conversation about interactive print and, well, I lost control of the [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]