Archive for 'Direct Marketing' Category

Manageable and Effective Marketing – Pacesetter Did It and You Can Too

Last updated: Wednesday, March 22, 2017

Remember that saying, “the cobbler’s children go unshod”? I would be lying if I said that our company, Pacesetter Enterprises, never suffered from something similar. We often get so busy working on our clients’ needs that we lose focus on our own marketing efforts. Many times, we would go weeks, even months, without sending out [...]

Is it a Magazine, Direct Mail, or a Catalog?

Last updated: Thursday, December 15, 2016

I’m always on the lookout for interesting print applications.  And last weekend I unfolded my copy of the Wall Street Journal and found a 68 page publication called The Wixon Experience.  The publication is a cross between a magazine and a direct mail piece, with elements of a catalog as well. Wixon Jewelers is a [...]

What if clients could order entire marketing campaigns as easily as business cards?

Last updated: Thursday, November 17, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Imagine anyone, say a store manager or dentist or a franchise owner, being able to tailor and order an entire marketing campaign through a web portal as easily as they order their business cards. Let me be clear, I mean an entire, multi-touch, multi-channel marketing campaign [...]

One Printer’s Method to Successfully Grow Business with Marketing Portals

Last updated: Thursday, September 8, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company The other day I had an interview with Walter Payne, who is the CEO of ImageMark Business Services, Inc. What a fascinating conversation! As you can imagine, I’ve spoken to dozens of people from print and marketing services providers who’ve installed web portals and, usually, they’re [...]

Re-Inventing the Catalog

Last updated: Wednesday, June 29, 2016

Funny thing that happened on the way to ordering products online, it turns out most people still love printed catalogs. However the format is changing as consumers demand more content than old-school catalog descriptions provide.  Catalogs now aren’t just direct mailers. They’re magazines, often personalized to the recipients’ purchasing habits, their pages filled with artistically [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

When is Web-to-Print not Printing via the Web?

Last updated: Thursday, February 11, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as 3-years ago, printers could win deals by pitching savings on waste by print-on-demand and just-in-time printing through online fulfillment. Today both of [...]

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]