Archive for 'Direct Mail' Category

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Xerox Enters the Production Digital Color Cutsheet Inkjet Market

Last updated: Tuesday, March 8, 2016

At the drupa media day Xerox announced they will have their new color cutsheet inkjet press, the Brenva HD Production Inkjet Press on display at drupa. The Brenva HD has the following features

Direct Mail Volumes are Hanging In There

Last updated: Thursday, January 14, 2016

Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my  hunch matched up to the data. The USPS has data posted for their fiscal year 2015, which ended on [...]

Workflow Trends I Saw in 2015

Last updated: Wednesday, December 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company As I look back over research and interviews I did this past year, I see some areas of workflow automation changing and others struggling to catch on. Here’s what I saw regarding MIS solutions, the cloud, workflow automation, and other solutions:

Learning from Personalized Marketing Fails

Last updated: Wednesday, December 2, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Face it, most generic direct marketing is so irrelevant we rarely even notice that it doesn’t apply to us before trashing it. Personalized direct marketing, however, can make a lasting impression – even when it doesn’t fit. For instance, I recently received this great [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Graph Expo Highlights Inkjet Presses for “Lower” Volume Applications

Last updated: Monday, October 5, 2015

At Graph Expo a series of new and existing inkjet products were on-hand that target volume levels of 2 to 10 million pages per month for applications that run on uncoated offset papers or inkjet treated papers. These applications are primarily transactional printing, direct mail and books. Up until now the current group of continuous [...]

Rolling the Dice Selling to the Casino Industry

Last updated: Thursday, September 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Casinos are a niche industry but they have money and they understand the value of direct marketing so they can be incredibly lucrative for marketing services providers. The problem is that everybody realizes this so you need to have the right skills and industry [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]