Archive for 'Direct Mail' Category

New Ricoh Inkjet Press Product Briefing

Last updated: Thursday, November 2, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Ricoh has a new continuous feed inkjet press out and there’s a PODi Product Briefing on it. Their new RICOH Pro VC40000 fits in nicely between their IP50000 and Pro VC60000 presses. The RICOH Pro VC40000 is a CMYK plus one optional color, continuous feed, digital [...]

Xeikon on a roll.

Last updated: Thursday, October 19, 2017

After holding the Xeikon Café in Europe for several years, Xeikon brought the event to North America this week in Chicago. While primarily a user conference, Xeikon took the opportunity to add in a press conference and provide new insight on their strategy and positioning. One of the key positioning elements for Xeikon today is [...]

Inkjet Printing Driving Growth

Last updated: Thursday, August 10, 2017

Digital color pages continue to grow nicely, up 15% in North America in 2016.  Looking at the growth in more detail, one can readily see the page volume growth is being driven by high speed continuous feed color inkjet. Pages produced on web-fed presses have been increasing at ~20% per year in recent years, double [...]

Trevecca Nazarene University In-plant Pulls Off Major Turnaround with Xerox and EFI

Last updated: Thursday, April 20, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I recently interviewed Kelly Huebscher, who runs print services at Trevecca Nazarene University, for a PODi Video Case Study. Trevecca University is a liberal arts school in Nashville, Tennessee with about 3,000 students. It is best known for their teaching and music programs, but my interest [...]

Top Printing Companies see Growth in Packaging, Direct Mail, and Commercial Printing

Last updated: Thursday, January 12, 2017

In December of 2016 Printing Impressions magazine published its list of the top 400 printing companies in North America.  The ranking includes the most recent annual revenue figures and the previous year revenues. The ranking also provides information on what segment or specialties the companies produce such as commercial print, direct mail, packaging, business forms, [...]

Is it a Magazine, Direct Mail, or a Catalog?

Last updated: Thursday, December 15, 2016

I’m always on the lookout for interesting print applications.  And last weekend I unfolded my copy of the Wall Street Journal and found a 68 page publication called The Wixon Experience.  The publication is a cross between a magazine and a direct mail piece, with elements of a catalog as well. Wixon Jewelers is a [...]

What makes RICOH Color Management Different?

Last updated: Tuesday, November 22, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Every manufacturer has a color management strategy, right? And they’re all pretty much the same, right? WRONG! I’ve had the opportunity to review several offerings from different vendors in the production space and each has taken different approaches with different benefits and limitations. Some leverage internal [...]

What if clients could order entire marketing campaigns as easily as business cards?

Last updated: Thursday, November 17, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Imagine anyone, say a store manager or dentist or a franchise owner, being able to tailor and order an entire marketing campaign through a web portal as easily as they order their business cards. Let me be clear, I mean an entire, multi-touch, multi-channel marketing campaign [...]

Studies Highlight Value of Direct Mail as Production Shifts to Color Inkjet

Last updated: Thursday, November 17, 2016

In North America the trend for Direct Mail print volume (primarily Standard Mail) has been flat for the last several years. Data from the USPS for the first half of 2016 shows the trend continuing.  Direct mail volumes have been holding steady while first class mail and periodicals continue to decline. It is becoming well [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]