Archive for 'Direct Mail' Category

Top Printing Companies see Growth in Packaging, Direct Mail, and Commercial Printing

Last updated: Thursday, January 12, 2017

In December of 2016 Printing Impressions magazine published its list of the top 400 printing companies in North America.  The ranking includes the most recent annual revenue figures and the previous year revenues. The ranking also provides information on what segment or specialties the companies produce such as commercial print, direct mail, packaging, business forms, [...]

Is it a Magazine, Direct Mail, or a Catalog?

Last updated: Thursday, December 15, 2016

I’m always on the lookout for interesting print applications.  And last weekend I unfolded my copy of the Wall Street Journal and found a 68 page publication called The Wixon Experience.  The publication is a cross between a magazine and a direct mail piece, with elements of a catalog as well. Wixon Jewelers is a [...]

What makes RICOH Color Management Different?

Last updated: Tuesday, November 22, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Every manufacturer has a color management strategy, right? And they’re all pretty much the same, right? WRONG! I’ve had the opportunity to review several offerings from different vendors in the production space and each has taken different approaches with different benefits and limitations. Some leverage internal [...]

What if clients could order entire marketing campaigns as easily as business cards?

Last updated: Thursday, November 17, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Imagine anyone, say a store manager or dentist or a franchise owner, being able to tailor and order an entire marketing campaign through a web portal as easily as they order their business cards. Let me be clear, I mean an entire, multi-touch, multi-channel marketing campaign [...]

Studies Highlight Value of Direct Mail as Production Shifts to Color Inkjet

Last updated: Thursday, November 17, 2016

In North America the trend for Direct Mail print volume (primarily Standard Mail) has been flat for the last several years. Data from the USPS for the first half of 2016 shows the trend continuing.  Direct mail volumes have been holding steady while first class mail and periodicals continue to decline. It is becoming well [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Xerox Enters the Production Digital Color Cutsheet Inkjet Market

Last updated: Tuesday, March 8, 2016

At the drupa media day Xerox announced they will have their new color cutsheet inkjet press, the Brenva HD Production Inkjet Press on display at drupa. The Brenva HD has the following features

Direct Mail Volumes are Hanging In There

Last updated: Thursday, January 14, 2016

Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my  hunch matched up to the data. The USPS has data posted for their fiscal year 2015, which ended on [...]