Archive for 'Cross Media Application' Category

Creating Value Strategies: Tablet/Mobile Publishing Applications

Last updated: Monday, July 8, 2013

This article is the third in a series on Opportunities in Digital Printing. It focuses on Print to e-format  or tablet/mobile Applications. Today’s successful companies are doing more than short run color digital printing. Firms are combining digital printing with new workflow and/or other digital technologies to create added value or lower costs. Examples of [...]

Case Study: API-Marketing Successfully Rebrands Business

Last updated: Wednesday, April 17, 2013

Making the decision to rebrand a business, including changing the company name, is never easy. Add on top of that retiring a cherished mascot and you run the risk of confusing existing customers. API-Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. As Auburn [...]

So What’s it Take for Commercial Printers to get into Packaging Anyway?

Last updated: Wednesday, February 27, 2013

Commercial printers know what it takes to reinvent themselves. Although smaller in numbers today, they are a resilient bunch. Twenty years ago digital printing technology revolutionized the printing industry; personalization and print on demand became commonplace and grew at the expense of offset. Then came the Internet and the economic slowdown in 2007, creating a [...]

The Only Print Application That Will Never Be Replaced by the Internet

Last updated: Thursday, February 21, 2013

If it seems as if a day doesn’t go by when we don’t see an industry trade pub article or press release that has to do with digital innovation in packaging – you’re right, and for good reason. The buzz is constant covering topics from digital printing, laser die cutting, augmented reality, QR Codes, Near [...]

Case Study: Cedar Graphics’ Innovative Package Illustrates the Power of Cross-Media and Web-To-Print

Last updated: Monday, February 11, 2013

Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.

What is Cross-Media?

Last updated: Monday, January 21, 2013

I was recently asked to define the term “Cross-Media” and so this is just my own view. Cross-media means different things to different people. And to some people (important ones for digital printers) it means nothing at all.