Archive for 'Cross Media Application' Category

Inkjet Printing Driving Growth

Last updated: Thursday, August 10, 2017

Digital color pages continue to grow nicely, up 15% in North America in 2016.  Looking at the growth in more detail, one can readily see the page volume growth is being driven by high speed continuous feed color inkjet. Pages produced on web-fed presses have been increasing at ~20% per year in recent years, double [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Do you have what it takes to become a Marketing Serices Provider?

Last updated: Thursday, October 8, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Many commercial printers have tried their hands at augmenting their businesses with marketing services with varying degrees of success. So what distinguishes the ones which succeed from the rest and what can companies do, early on, to set them on the path to succeed? [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

EFI acquires DirectSmile and Expands Workflow Solutions

Last updated: Wednesday, August 27, 2014

It wasn’t a surprise when I saw a recent press release announcing EFI had purchased another software company; that’s a regular event. However this announcement was different in that the acquired company was not an MIS company. This time it was DirectSmile.

The Rapid Adoption of Smart Phones and Tablets Creates New Opportunities

Last updated: Thursday, July 10, 2014

Every year Mary Meeker of Kleiner Perkins Caufield & Byers creates a report that highlights the latest internet trends. Ms. Meeker’s 2014 Internet Trends report contains a wealth of information about devices, usage trends, apps, and how everyday activities are being re-imagined with new technologies. You should check it out. 

If you get a direct mail piece in Leeds, UK, does it mean you are old?

Last updated: Wednesday, February 26, 2014

Resource, a British company located in Leeds, has created a very successful campaign designed to acquire new customers for the city’s fitness centers.  The campaign was a fully integrated campaign across multiple media and included direct mail, email, purls, outdoor adverts and on-site banners, social media and local radio. One of the interesting aspects of [...]

Personalized maps from locr make a great VDP campaign tool

Last updated: Wednesday, December 4, 2013

I got an email from Rolf Richter today informing me that his company’s website has been upgraded and that I could see the new site at Rolf heads up a company called locr, founded in 2006 in Brunswick/Germany, which specializes in providing personalized maps and geodata. locr’s maps and geodata come from several leading [...]

Five PRINT13 Software Solutions that Rocked My World

Last updated: Monday, October 14, 2013

There were many, many solutions shown at PRINT13 and I’m sure I’ll offend companies by not mentioning theirs. Let me start by apologizing for that. It’s a big world and a small blog article; I really don’t mean to slight anyone. That being said, here are five solutions that I thought were really innovative and [...]

Direct Mail Market Trends

Last updated: Wednesday, September 4, 2013

Drivers and Barriers for Adoption of Color Digital Within the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new high-speed color inkjet presses and the other is high-speed color inkjet heads that can be mounted on existing offset presses. Value of [...]