Archive for 'Case Studies' Category

Day 1 at EFI Connect – Major Productivity Suite Announcement and More

Last updated: Wednesday, January 21, 2015

Day one at EFI Connect is always exciting and 2015 is no different. From a workflow perspective, EFI announced an initiative they call Productivity Suite which promises to be a major enabler for integrating disparate workflow products into truly mainstream integrated solutions. It was also exciting to see video excerpts from our recent PODi workflow [...]

Holiday Greetings That Do More

Last updated: Wednesday, December 3, 2014

Tis the season to get inundated with messages from companies thanking you for your business. Frequently these greetings are rather generic and unengaging. But what if you could turn your company’s standard holiday greeting into a lead generation tool that showcased your capabilities? That’s exactly what The Standard Group did in this month’s featured case [...]

Automation for the Common Man: A Konica Minolta EngageIT Automation Case Study

Last updated: Wednesday, September 17, 2014

We often hear about how companies producing high volumes of specific applications (e.g. online business cards, short-run books, etc.) automate their workflows … but what about the rest of us? What about general commercial printers or in-plants which are more job-shop focused and which handle a wide variety of applications? Is there anyone out there [...]

AlphaGraphics Saves Big with Canon Oce PRISMAprepare

Last updated: Thursday, June 26, 2014

It just doesn’t seem possible that better ways to program tabs and produced mixed mono/color documents could help you meet strategic objectives and eliminate half of your inefficient labor time … but that is exactly what happened at the Scottsdale AlphaGraphics. I interviewed Thomas Villa, General Manager of the shop and he shared his story [...]

Providing Value by Re-engineering Workflows

Last updated: Thursday, April 17, 2014

One of the ways in which digital printers can offer value to their customers is by re-engineering a process to improve efficiencies and lower costs. The latest addition to the PODi case study database is an excellent example of this. Fenner Drives is a leader in the design and manufacture of problem-solving power transmission and [...]

A Marketing Partnership That Delivers Results

Last updated: Thursday, March 27, 2014

A service provider who understands its customer’s needs and develops highly effective marketing solutions is more likely to be viewed as a trusted, valuable partner. Building this type of relationship with a client can lead to long-term success for everyone. This is certainly the case for the latest addition to the PODi case study database [...]

Self-promotion campaigns that drive results

Last updated: Thursday, March 20, 2014

An innovative, multi-channel marketing campaign can be one of the best ways for a service provider to demonstrate its capabilities to potential customers. A well executed campaign will increase awareness of the service provider, educate the recipient about what is possible with integrated marketing and digital print, and will drive new business. Self-promotion campaigns can [...]

Using a Vertical Market Focus to Grow Your Business

Last updated: Thursday, March 13, 2014

The power of cross-media marketing is seen in a couple of education campaigns that we recently added to the PODi case study database. They are also a good example of how a service provider can drive business by focusing on a vertical market. The knowledge and expertise that is developed building a marketing solution for [...]

Six Lessons Learned from PODi Award Winners

Last updated: Thursday, March 6, 2014

One of my favorite parts of the annual AppForum conference is the presentation of the PODi Best Practice awards. These honors are given to companies who have developed outstanding marketing solutions as judged by a panel of industry experts. As I’m looking forward to the presentation of the 2014 awards in a few weeks, I [...]

If you get a direct mail piece in Leeds, UK, does it mean you are old?

Last updated: Wednesday, February 26, 2014

Resource, a British company located in Leeds, has created a very successful campaign designed to acquire new customers for the city’s fitness centers.  The campaign was a fully integrated campaign across multiple media and included direct mail, email, purls, outdoor adverts and on-site banners, social media and local radio. One of the interesting aspects of [...]