Archive for 'Case Studies' Category

Trevecca Nazarene University In-plant Pulls Off Major Turnaround with Xerox and EFI

Last updated: Thursday, April 20, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I recently interviewed Kelly Huebscher, who runs print services at Trevecca Nazarene University, for a PODi Video Case Study. Trevecca University is a liberal arts school in Nashville, Tennessee with about 3,000 students. It is best known for their teaching and music programs, but my interest [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

Barksdale Bets It All on Changing Their Production Processes

Last updated: Wednesday, March 9, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to wholesale rip out existing equipment and processes and suspend business for 3 months to fundamentally change how they do business? [...]

School District In-plant is a True Solutions Provider

Last updated: Tuesday, January 26, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Companies, vendors and in-plants in our industry love to banter the word “solution” about but it is often little more than a buzzword. That’s why it is so refreshing to have a chance to chat with people who really understand and deliver services which [...]

Direct Mail Volumes are Hanging In There

Last updated: Thursday, January 14, 2016

Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my  hunch matched up to the data. The USPS has data posted for their fiscal year 2015, which ended on [...]

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

Digital Solution Enables DNA Worldwide to Improve Fulfillment

Last updated: Thursday, February 5, 2015

DNA Worldwide, a leading DNA testing company in the UK, offers a range of ancestry packages to help people find out about their ancestral DNA. When a consumer signs up to this premium service, DNA Worldwide sends out a DNA collection kit so that they can send back a sample of their saliva for analysis. [...]

Increasing Donor Retention

Last updated: Friday, January 23, 2015

Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up a publication, read an e-news or go to a conference without being confronted by the ugly fact: Donor retention is at a crisis level. Perhaps [...]