Archive for 'AppForum' Category

From Personalized to Personal

Last updated: Thursday, May 1, 2014

Anyone can personalize a mailing by embedding someone’s name on it and maybe slapping on a segmented message, offer or graphic … but making it personal is a whole other trick indeed. At this year’s AppForum I ran a 3-hour preconference intensive workshop on relevant direct marketing. In it, I showed an example of the [...]

3D Printing has few synergies with 2D Printing

Last updated: Thursday, April 17, 2014

Each year at the PODi AppForum we try to have at least one session that looks at business opportunities for new or emerging technologies.  This year we had speakers on building apps for cross media campaigns, the latest in omni-channel marketing, digital publishing, and 3D printing. Jim Corliss of Braintree Printing is one of the [...]

Global Graphics Presents PDF Efficiency Techniques at AppForum

Last updated: Monday, April 14, 2014

At this year’s AppForum, I sat in on a presentation by Martin Bailey, Chief Technology Officer of Global Graphics on better ways to use PDF and PDF/VT for direct mailing. Global Graphics provides high-speed Harlequin RIPping software for numerous digital production press vendors – so Martin knows a thing or two about efficiently processing PDF [...]

AppForum Highlights

Last updated: Thursday, April 10, 2014

The 2014 AppForum, recently held in Las Vegas, gave attendees tools and information to help sell, build and deliver outstanding solutions incorporating digital print. Here are some of the highlights: Rab Govil kicked off AppForum with a keynote that addressed the importance of building a storytelling culture. A well-crafted story is memorable and helps you [...]

Using a Vertical Market Focus to Grow Your Business

Last updated: Thursday, March 13, 2014

The power of cross-media marketing is seen in a couple of education campaigns that we recently added to the PODi case study database. They are also a good example of how a service provider can drive business by focusing on a vertical market. The knowledge and expertise that is developed building a marketing solution for [...]

What you need to know about selling marketing services to Non-Profits

Last updated: Thursday, March 6, 2014

The other day we received and reviewed Lawrence Henze’s keynote presentation on How to Win Business with Non-profits and I am impressed with what he’s going to cover. He has some great insights for anyone selling marketing and campaign services to this sector. Without spoiling his presentation, here are a few nuggets I really liked:

Six Lessons Learned from PODi Award Winners

Last updated: Thursday, March 6, 2014

One of my favorite parts of the annual AppForum conference is the presentation of the PODi Best Practice awards. These honors are given to companies who have developed outstanding marketing solutions as judged by a panel of industry experts. As I’m looking forward to the presentation of the 2014 awards in a few weeks, I [...]

I Know Multi-channel Marketing – What is Omni-channel Marketing?

Last updated: Thursday, February 27, 2014

Every so often I talk to someone with so much enthusiasm that I can barely keep up and it makes my job so much fun. Rob Jozefowicz, Vice President Strategic Accounts at Freedom Graphic Systems is just such a person. I was expecting a conversation about interactive print and, well, I lost control of the [...]

PODi AppForum Japan

Last updated: Wednesday, February 12, 2014

Konichiwa I just finished up presenting (3  two hour presentations in one day) at the PODi AppForum Japan conference, which was co-located with JAGAT at the PAGE Conference/exhibition in Tokyo.  PAGE used to be the prepress show and now is more of a digital printing show that is a combination conference and mini-trade show.  The [...]

Beyond the Hype – An Interview with Someone Actually DOING 3D Printing

Last updated: Wednesday, February 12, 2014

I had the opportunity to talk with Jim Corliss, Owner of Braintree Printing about his experiences as a printer getting into the 3D printing business. Jim has nearly a year of experience in marketing, selling and producing 3D work. That experience brought the discussion out of the theoretical and into the real. The conversation was [...]