Archive for 'AppForum' Category

Why the Future of Digital IS Print – in Five Minutes

Last updated: Friday, May 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company AppForum 2015 was awesome. The workshops, the vertical industry tracks, the workflow automation sessions, the best practices, the camaraderie, and the keynotes were all incredible. Let’s talk about one of those keynote presentations. Drew Davis, best-selling author of Brandscaping, gave a keynote address titled [...]

Inside the Brains of Solutions Buyers

Last updated: Thursday, April 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company No, we aren’t zombies … but who wouldn’t like to know what our prospects are thinking when they’re taking our calls or sitting across the table? The final speakers and contents are rolling in for AppForum and the session titled “Inside the Minds of [...]

EFI Fiery GAPPE – Unearthing Print Production Problems Before They are Problems

Last updated: Wednesday, April 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company We hear a lot about workflow automation, but today I’m going to discuss some tools designed to help your operators do their jobs quicker and more efficiently. I’m looking at EFI’s Fiery Graphic Arts Package, Premium Edition (GAPPE). GAPPE provides tools to help operators [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]

How to sell & implement campaigns in 4 vertical markets

Last updated: Thursday, February 5, 2015

AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along [...]

New Advisory Team Defining Exciting AppForum Conference

Last updated: Friday, January 9, 2015

The date for AppForum has been changed to May 11-13 at Harrah’s in Las Vegas and it is going to be a great event. I know this because we now have a terrific team of people engaged to define and deliver the content. This year we’ve invited key PODi members to help shape the conference [...]

AppForum Moves to May with a New Format

Last updated: Thursday, December 18, 2014

Ya gotta listen to your customers. We tried structuring AppForum with longer, deeper interactive workshops and our early bird attendance just wasn’t where it needed to be. So, we postponed it, and reached out to get the message to recast it as a community-based learning event. It will be fun. It will be driven by [...]

A conference speaker you won’t want to miss

Last updated: Thursday, November 20, 2014

This past week we signed Andrew Davis as a keynote speaker at AppForum. For those of you who don’t know Drew, check out this link to a video by him. He’s an entertaining, informative and energetic speaker whose message resonates with the AppForum conference. As Drew puts it, “I’m a big believer in the power [...]

Applying a Solution Mentality Where You’d Least Expect It

Last updated: Friday, November 7, 2014

It is really, really easy to fall into the trap of building and selling “things.” These things could be software programs, printers, binders, business cards, brochures, or even conferences. It seems to be human nature to start by seeing what you can build and to then try to sell (which I translate to mean justify) [...]

Why go to a conference when you have the web?

Last updated: Thursday, October 23, 2014

Every now and again someone asks something that makes us question what we do. Last year an AppForum attendee asked a simple question to the effect of: “AppForum has great content and I learn a lot, but why can’t all this just be delivered via webinars?” The short answer involved mumbling something about networking and [...]