Case Study – HOPELights Personalized Magazine

Posted on by Christine DeLooze | No Comments »
Business Objectives: HOPELights helps individuals and families who have been impacted by special needs diagnoses live happier and healthier lives. It is the first activity magazine of its kind developed specifically to support the sensory needs of “differently-abled” youth. The goals of the magazine are to:

  • Deliver powerful learning strategies for children through the use of customizable 1:1 variable data technologies
  • Provide customizable content filtered through the sensitivity required to reach families facing special needs challenges
  • Grow awareness of HOPELights’ mission

Results:  Subscribers supply information about the recipient’s diagnosis (Autism, Down syndrome, Cerebral Palsy, MR, Spinal Bifida, or Muscular Dystrophy) including learning level and name thru a web portal at the time of subscription. Every month the child receives a digitally printed, customized issue. Most importantly the child’s name appears in large print on the cover and the activity pages.

  • HOPELights was one of 5 winners of the American Express Open Big Break for Small Business
    • Spent 2 days at Facebook headquarters with top execs from Facebook and American Express
    • Won $20,000 to jump start new marketing efforts
  • Has over 37,000 Facebook fans

Read more about how this campaign was structured and why it succeeded. PODi members can download the full case study Nonmembers: Get a complimentary copy for a limited time   PODi members can access over 500 case studies 24/7 – JOIN NOW

Client HOPELights

www.hopelightmedia.com

Marketing Service Provider Digital Innovations Group

www.digcreative.com

Print Provider and Agency Uptown Color

www.uptowncolor.com

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