Case Study: Cross Channel Event Marketing

Posted on by Christine DeLooze | No Comments »

 

Business Objectives: Boelte-Hall, a print service provider offering cross channel marketing solutions, has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The Summit is the largest gathering of crop and livestock media professionals in the U.S.

The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would:

  • Show AMS attendees the power of cross channel marketing
  • Increase traffic to their booth at the Summit
  • Drive awareness of conference sessions they sponsored
  • Develop business leads

 

Results: Boelte-Hall developed a multi-phase, cross channel campaign that engaged past and current AMS attendees. The final direct mail phase of the campaign was a postcard that encouraged recipients to visit a Personalized URL to request a ride from the airport to the show and to find out how they could enter a drawing for an iPad2. Results:

  • 33.5% response rate – registered attendees who visited their Personalized URL and completed an online survey
  • 44.9% of survey respondents requested more information on cross channel marketing
  • 214 people requested a ride from the airport via their Personalized URL. An additional 42 people signed up for a ride via other channels. Boelte-Hall gave rides to 51.4% of the registered AMS attendees
  • On site at the Summit, 66 people entered the drawing for the iPad2
  • Their booth and three partner vendors experienced tremendous traffic and lots of conversations with attendees

As a result of this campaign, many attendees expressed interest in learning more about cross channel marketing. Boelte-Hall has been in discussions with several potential customers who are exploring running similar campaigns.

Read more about how this campaign was structured and why it succeeded. PODi members can download the full case study Nonmembers: Get a complimentary copy for a limited time PODi members can access over 500 case studies 24/7 – JOIN NOW

 

Client & Print Service Provider

Boelte-Hall

www.boelte.com

 

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