Case Study: Cost to Raise $1.00 in Donations? $0.07! How Rosemont College Did It

Posted on by Christine DeLooze | No Comments »

Business Objectives:

Rosemont College is a private liberal arts college with an enrollment of approximately 900 students. Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve results for its Annual Fund drive.

Objectives for the campaign were:

  • Improve overall participation of alumni in annual fund drive
  • Grow the stewardship program
  • Convert more non-donors into donors
  • Improve participation rate by LYBUNT and SYBUNT groups
  • Grow online donations
  • Prepare for public phase of Comprehensive Campaign

Results:Rosemont’s service provider, Pacesetter Enterprises, developed a multi-phase, cross-channel campaign that exceeded expectations.

  • Overall alumni participation increased by 9.6% over 2010
  • Traditional undergraduate alumni participation increased by 66% over 2010 (key component of any school’s participation rate)
  • Non-traditional undergraduate alumni participation increased by 30% over 2010 (typically one of the most difficult sectors to get)
  • 31% of Rosemont’s past donors increased their gift amount (almost 7% increase over 2010) and 56% gave what they had given in previous years (55% increase over 2010)
  • ROI: 1295.65%; Cost to raise $1: $.07
  • Non-donor participation increased by 59% over 2010
  • Lapsed donor (SYBUNT) participation increased by 275% over 2010
  • Last year donor (LYBUNT) participation increased by 91% over 2010
  • While most donations come in via mail, Rosemont did see an increase in online donations

This campaign earned a 2012 PODi Best Practices Honorable Mention in the Direct Marketing category.

Read more about how this program was structured and why it succeeded. PODi members can download the full case study Nonmembers: Get a complimentary copy for a limited time  PODi members can access over 500 case studies 24/7 – JOIN NOW

Client Rosemont Collegewww.rosemont.edu
Print & Marketing Service Provider Pacesetter Enterpriseswww.pacesetterglobal.com
Marketing Service Provider Digital Innovations Groupwww.digcreative.com(Personalized URL & email development)

Write a comment