Congratulations to all of the 2012 winners for their outstanding results with digital printing and 1:1 direct marketing campaigns. We’re looking forward to hearing the details of their programs, which they will present at the AppForum in less than 2 weeks!
Best Practices Winner : Direct Marketing Category
||ScottishPower and Eclipse
Scottish Power is a major gas and electricity supplier in the UK. Eclipse implemented a multi-touchpoint program that included a
personalized welcome pack and interactive PURL. This award-winning program reduced cancellations in the first two weeks by over 80%.
Marie McShane at ScottishPower, says “To win this award alongside the other national awards the campaign has so far received is a fantastic recognition of the genuine ongoing success and outstanding results of this campaign and to the partnership between ScottishPower and Eclipse.”
Honorable Mentions (tie): Rosemont College, Pacesetter Enterprises, and Digital Innovations Group – “Rosemont College Boosts Donor Participation with Data Analytics and Cross-Channel Relevant Marketing” / Miami University, b+p+t Communication Solutions“Miami University Proves Value of Relevant Marketing for Student Recruitment”
Best Practices Winner : Marketing Resource Center Category
||DoubleTree by Hilton, MSP, Tray and eIntegrity
“DoubleTree by Hilton Supports Properties with Marketing Resource Center”
Strategic partners Tray and MSP built a comprehensive web-to-print toolkit for DoubleTree’s international brand.
With programming assistance from eIntegrity, the robust solution allows users to order over 250 printed items.
“Building an integrated, single-source, global toolkit … prior to a complete re-brand in 2011 was absolutely critical to the success of the rollout,” says Evanthia Aldrich, DoubleTree by Hilton. “Our properties needed new everything – from business cards and menus to signage and apparel. Providing General Managers’ and Director of Sales’ a tool that allowed them to easily customize templates, and order everything they need all in one place, was huge.”
”Honorable Mention: Ten Thousand Villages, The Standard Group– “Ten Thousand Villages Supports Stores with Web-to-Print”
Best Practices Winner : Self-Promotion Category
||AlphaGraphics in the Cultural District
“AlphaGraphics Thinks Outside of the Box to Generate Leads”AlphaGraphics in the Cultural District developed a multi-channel self-promotion campaign to educate clients about the power of integrated direct mail. They took “thinking outside the box” to a whole new level with their “Use Your Coconut” theme.
Prospects were mailed an actual coconut in nylon netting with a printed hangtag. The theme was carried through multiple channels including email, Personalized URLs, social media, direct mail and at an onsite marketing workshop.
“Pittsburgh is still buzzing! The Campaign was a huge success, and many customer campaigns and conversations have followed. It is an honor to be recognized by a prestigious organization like PODi,” said Clare Meehan, President and CEO, AlphaGraphics in the Cultural District.
Honorable Mention: Boelte-Hall– “Boelte-Hall “Moooves” Audience to Action with Cross Channel Marketing”
See all the award-winning case studies