April PODi Case Studies

Posted on by Christine DeLooze | No Comments »

Check out the latest examples of success with digital print that have been added to PODi’s database.

Interbeverage Successfully Markets Bonfrut to Regional Market 1698_Bonfrut-3bottles_thumbnail

Interbeverage manufactures hot-fill beverages including a line of all natural fruit juices and teas sold under the Bonfrut name in a regional market. Interbeverage needed a labeling solution that would allow it to cost effectively order smaller quantities of beverage labels and open up opportunities for private label accounts. With digitally printed labels Interbeverage has successfully launched six juice and tea products and attracted a private label account.

MINI Garage Sydney Drives New Car Sales with Personalized Posters

MINI Garage Sydney used a personalized direct mail campaign to drive vehicle sales during a slow time of year. Prospective buyers, who recently test drove a vehicle, received a personalized poster featuring an image of the car they were interested in. Two percent of recipients purchased a car from MINI Garage.

The Library Foundation Raises Money with “Buy a Book Club” Campaign

Topeka-Library-2013_PODIThe Library Foundation helps secure financial resources to support the Topeka and Shawnee County Public Library. The Foundation developed a Buy a Book program to help raise funds for the library. To promote the program a targeted direct mail campaign was sent to a group of previous and potential donors. The campaign achieved a 2.7% direct mail response rate and exceeded fundraising goals by 67%.

To see the full case studies on these solutions and over 500 others visit http://www.caslon.net/Case-Studies/

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