AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

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Business Objectives: AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would help build awareness of their services. A multichannel direct marketing campaign was developed that would:

  • Express gratitude to existing customers
  • Reinforce brand image
  • Showcase their multichannel marketing capabilities and creativity
  • Strengthen their partnerships with city leaders
  • Give back to the community


Results: AlphaGraphics pledged to donate 5% of their revenue during their anniversary week to help two local charities – Family Hospice & Palliative Care and Pittsburg Parks Conservancy. They promoted the event with expertly integrated cross-media, which included social media (Facebook, blog), email, landing pages & website, direct mail postcards with Personalized URLs, contests, press releases & telephone on-hold messages and signage. Audiences were touched many times, through many channels.

At their open house AlphaGraphics was proud to announce that each organization received $3,000. Other results:

  • 331 invitations to the anniversary party were sent, 82 responses received (24.8%) and 56 guests welcomed (16.9%)
  • AlphaGraphics also received several requests from clients to create similar campaigns for their own initiatives

Read more about how this campaign was structured and why it succeeded.

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Self Promotion AlphaGraphics in the Cultural District
www.AGPittsburgh.com

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