AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Posted on by Christine DeLooze | No Comments »

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their Business Center to see the living portfolio of customer work that they had created on the walls. They wanted customers to see the components of large format on display and to sample their new capabilities.

       Results:

  • 39.5% of recipients visited their Personalized URL
  • 18.8% of recipients attended the open house
  • Large format business increased by 56.3% in the 12
    months following the campaign

 

Read more about how this campaign was structured and why it succeeded.

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Client Self-Promotion
Service Provider AlphaGraphics in the Cultural District, #US514www.AGPittsburgh.com

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