A Marketing Partnership That Delivers Results

Posted on by Christine DeLooze | No Comments »

ARosemontCollege_NonR_Donor service provider who understands its customer’s needs and develops highly effective marketing solutions is more likely to be viewed as a trusted, valuable partner. Building this type of relationship with a client can lead to long-term success for everyone. This is certainly the case for the latest addition to the PODi case study database from Rosemont College and Pacesetter Enterprises.

Located in Philadelphia, Pennsylvania, Rosemont College is a private liberal arts college. PODi member Pacesetter Enterprises, has built outstanding, relevant marketing campaigns for Rosemont for several years including the following:

 

In this latest campaign Rosemont College wanted to increase Annual Fund participation and total dollars raised for their latest fiscal year. However there was a complicating factor. Rosemont was currently in the middle of another campaign: a capital campaign, which ultimately limited the number of prospects Rosemont could reach out to, as many of their larger (and consistent) donors had made a pledge to the capital campaign. To achieve their goal of increasing donations to the Annual Fund, Rosemont College had to convert non-donors into donors, and increase the gift size from past donors.

Pacesetter, created a yearlong campaign with five phases that utilized four variable direct mail pieces and a total of 12 variable emails with Personalized URLs throughout the duration of the campaign. Each piece built upon the last, and the overall theme for the entire year was carried through all outbound communication channels.

Rosemont College increased their total giving to the Annual Fund by 25% and saw an almost 1700% return on investment. Almost 88% of Rosemont’s donors either increased their gift size from the previous year, or maintained their last gift. Rosemont also saw an increase in online giving of 165% over 2011. Increasing online giving is particularly important as online donations require significantly less staff time to process.

PODi members can read the full case study.

If you would like to learn more about building solutions for the education market attend “How to Create Winning Campaigns for the Education Market” at AppForum, March 31 – April 2 in Las Vegas. Kim Gross from Pacesetter Enterprises will lead this session. She will walk attendees through the process of creating a solution/campaign planning template for the Educational market – complete with hands-on tools to get you started before you even leave the conference. Register now and get $100 off your conference registration with promo code AF_Mar_Blog.

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